301 redirects for beginners – SEO tutorial

301 redirects for beginners – SEO tutorial


301s can change your life forever — if you’re
setting up a new webpage or even a full website — especially if you have a different structure. Maybe you’ve reorganized, or maybe you’re
replacing the full site and it’s not practical to use the same URLs, or maybe you’ve moved
domains completely — or locked up “typo” domains to make sure accidental misspellings
and keystrokes still end up taking users to the right place. 301s are meant to more permanently route traffic
to a new location. Not to be confused with 302s which can indicate a temporary relocation
of a resource, or 511s™, which are a more modern, slim fit. Again, 301s are best used
when you’re permanently routing incoming traffic to a new URL. And there are three main considerations to
make — three different areas to look at when we’re considering whether to use one
or more 301 redirects for a website. The first is Google, and really all modern
search engines. Let’s say we’re searching for your webpage,
but you’ve recently replaced your old URL with a new one. If you’ve changed this URL and you don’t
have a redirect — a 301 set up — people who click that link are going to see a 404.
Not a great user experience. Instead, if we’ve set up a 301 redirect,
when someone clicks that old link to the old URL, your server will automatically detect
that attempt and route people to the new URL you specified. This is great because it gets
everyone to the right spot. And it can indicate to Google that the page’s URL has changed. Even without redirects, Google will eventually
index your new site structure and these URLs will get updated. But 301 redirects are absolutely
the best practice, especially if you’re looking to maintain a lot of the ranking power
that the older URL had. The second consideration to make is referral
sources all over the internet. Maybe someone included the old path in a blog post or a
forum. 301s — when we create them for these older links — will ensure that visitors
clicking that link can get to the right path — the new URL — without any trouble. And the third consideration is usage of that
older path in URLs that people might have bookmarked—or URLs that they might type
directly into their browser. Maybe business cards or other materials were printed or published
using your old URL. A 301 is a really great way to go if you want to make sure that anyone
who types in the older URL gets to the right place. So. The concepts associated with these three
considerations all involve the same thing: old URLs getting routed to new ones. 301 redirects
are a great move whenever you’re making changes to an existing site’s paths or URL
structure—or in any circumstances where you want to more permanently route traffic
from one location to another.

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9 Replies to “301 redirects for beginners – SEO tutorial”

  1. Where is the best for redirecting domain avoiding bad impact in SEO? REDIRECT DOMAIN in Domain Registrar or Using 301 in webserver?

  2. what about the secured alternate domains? I have just changed from .net to .com and I have no idea how to set up the 301. Do you have any tips or videos on this?

  3. I enjoyed the trolling tid bits from the beginning of the series, i.e. the "But if you look closer at the widths, they're still the same." and the order in which star wars was released, but when I saw the 511 reference, I kind of lost it. Such a concise and entertaining series!!! The product has to be great.

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