Byju’s Business Model | How Byjus’s Earns | Case Study | Hindi

Byju’s Business Model | How Byjus’s Earns | Case Study | Hindi

This story is about Byju the person who was a worker of shipping industry as a engineer. his one friend is there who works in the IT sector . he asks him to teach how to prepare for CAT Exam as he know he has a friend who is very jugadu in his nature Who knows all the tricks and Tips for Giving CAT Exam Because, CAD Exam is all About Speed and You don’t have time to solve the Complete question but have to use some trick for time saving He Knows that His Friend can Teach him Tricks for Solving Questions So Byju’s Help his friend by Studying together and and later give exam Finally when the Result Announces, His Friend gets really Good marks and along with that, Byju’s Get a 100 Percentile You can Consider him as a Topper Later he gets an Offer from the IIM but He Rejects it He prefer his Current Job over that After doing Job For sometimes, Another Friend comes to Him and say the Same Thing that i want to Clear CAT Exam, Please Help me He teaches him and Give exam along with that Friend Again His Friend gets good marks and He gets 100 Percentile This time he gets famous as he cleared the CAT exam Twice and gets 100 Percentile So, all His Friends and Neighbor comes to Him and tell him to teach them for CAD exam and he teach them all and Within some time, His batch begins to expand He had a small Classroom in the Beginning by investing small amount of money The Growth extent was so High that he has to book a Seminar Hall for 1200 Students for his Teaching He have to book Auditorium afterwards Then he Realize a Problem That the students are coming from all around the India for his Teaching Then he starts Doing Traveling so that he can teach in different Areas and Help all Students As he start traveling in different States and Teaches, He start Enjoying It and Also love this as a Career So he Found a Company in 2008, with name Think and learn Pvt. Ltd. His name is Byju so you should be getting a Idea Why he is Having is App name as Byju’s Because its a Byju’s App He starts By Teaching In Jyoti Niwas College with 30-40 Students and then expands with a Batch over 1200 Students and now he has a Top Funded app in India That he has the Biggest Funded Education based Startup In India Now think of How this Company expanded I’ll tell you about the problems the faced during this Journey If you check their Website Today, They are selling a lot of Courses, that are paid Not the Free one, Actually the cant sell Any Free Course as the Have a Huge investment on them They have Raised almost 244M Dollars funding in 7 Different Funding Rounds So if you have raised this much amount as Funding, You have to give Paid Courses only and cant give the Free Ones So their Complete Model Is Paid Now they Offers a K-12 Series where K stands for Kinder Garden and 12 means 12th Standard Means, they are Providing Education for all the students From Kinder Garden to 12th Standard They have a Video Course Module Their is a problem with the Offline Course Suppose i have an Institute of Digital Marketing and you come to me for Learning Now we are studding and you can Understand Everything But Every individual has a Different level of Learning and Understanding Things Suppose i have a Capabilities of teaching 13 to 14 Hours daily and you don’t have that much Frequency and you are only Capable of 3 Hours most If i am teaching you and you are not able to Understand, then Its a lose for both of us as you are not able to understand and my time and energy is also getting waste My aim is to teach you well, and its not happening But online Course had an Advantage of learning at your own pace as you have bought the Course and it upto you whether you want to watch a Single video per day or watch 10 videos per day or Do the Complete Course within a Week and can revise it in the next week and so on, its totally upto you The have the Toppers Facilities with excellent education and skills Let me share the Story of his wife Divya Now, she came to his Center for the GRE Exam Their wasn’t a separate module for the GRE that time so She joined him for the CAT Exam So they Studied Together and later she got an admission in the stand Fort University But she Refused it and joined with the Byju was it because of the Love with the Maths or Something else? We get to know about this when they got Married It was in 2015 when their was a huge hike of Smartphones and Smartphones were a common things, They launched the mobile application i was reading it somewhere, just after 1 months from the Launch of their application, they went for Tv Commercials This is Aggressive marketing, you don’t have to wait, but act Instantly So they started acting Instantly and Now Byju’s Is the biggest player in Edu based Sector You can check the No. of Download on Playstore They say that they have around 4-5 Lakhs Subscribed Users those who are paying anually They have a great Return Rate, they mentioned later on i want to ask you something their is a video in the I Button that i have to post on my another channel and isn’t Public at the moment, its Unlisted I’ll make it live soon, but i am not sure of the Title You guys suggest me the title, i’ll take your suggestion comment on that video, as its unlisted and not live atm If i liked you Title, i’ll use it and that video is around 7-8 months old i had a long hairstyle that time, it was a winter Season Basically, i took a lot of time in the voice over of that video i have rendered it and Upload it Suggest me title as it a comedy video and you will really liked it Now lets talk about the strategy of the Byju’s that i personally really like They hire around 500 persons from the big and reputed Colleges and tell them, that they will select around 250 peoples out of there and they pay them 25,000 as a stipend Now whether that 25,000 is for a month, two or three, i don’t know as i c didn’t get the confirm Figures But basically it for a period of Complete internship, that you will get Dash Amount of a successful internship What the advantage of this? The students get the Experience, as you know that freshers don’t get much salary so the Freshers get the Experience, salary and learn a lot from a new platform The biggest thing here is that they have the 50 percent chance of getting selected and of job in Byju’s So people do it, and i also like this whole thing hike came in my college, but wont disclose how much they were paying Probably very less, that’s why i didn’t even give the Interview Now how you will judge you content? By watching Engagement Means how many are watching the Videos Their research says that, that have an average retention of 40 Mins on their Videos means an Average time spent on their App is 40 mins parent think that their children is on the app and learning something so their Parents but the plans and this is a Complete Story Tuition is very expensive nowadays and their course is Relatively cheap and their is the flexibility of watching it anytime, Student can enjoy, play Suppose i want to go for the cricket from 5 to 7 Pm but i am not able to go as i have tuition in between them But their is nothing like that in Byju’s App as i can learn while traveling from a place to place in a bus or while going out to a Relative House or for a trip or For a 2 month Long Vacation Everything is in my phone and can read anytime Their Research also says that, they have around 90 percent User retention Means if a student buy the plan for the current year and study and buying it again after next year It means they have less acquisition cost once a student Joins Byju’s and watch the Quality content, he/she stay connected Their are more than 640M people with an age less than 30 years are studding or Preparing for an Exam means their are 640M People out there who are spending money on their Education and that expense is Nearly 63 Billion which is 3.4 percent of the GDP of India, just think about the Money spent on Education So you are targeting this sector as everyone is preparing for an exam and if you capture this sector, their is Huge Potential and their is in increment of around 25 percent students in this Sector every Year and they are getting around 19 Percent of the Growth every Year Means the Company is Expanding and they are targeting the Tap market Their plans sounds expensive but if we see it overall and compare it with the tuition, then is okay Lets me talk about the Lynda here, because personally i really like it if you but the Lynda Membership once, then you will stay with them for sure You will think that, you can learn a lot of things, skills in just paying some money When you ask me, how i got this much of Knowledge?, from where you got it? I have been using Lynda Membership from past 4-5 years if there wasn’t Lynda that time, i used to download from the torrent sites or from the other sources or from the Youtube, but the Knowledge must Flows in and when i bought the membership of Lynda, i kept it till now also I really like it, just download the app, offline course and watching it while traveling or in the Free time or You can learn while waiting for someone Its a great strategy and personally i really like these Educational Platforms you learn a lot things from them Overall, The Byju’s Model is Great but personally i think its a bit expensive But as they have huge funding and has to give some return somewhere, so its okay But Ideally they can take a bit less and it will increase the number of Sales and their will be a lot of people who will join them But They Byju is good in match and would probably have an idea 100 percentile in CAD exam is very Big thing so he has a Better idea on this But according to my point of View, they will target the different market if they lower the Course price and In India, education cost shouldn’t be this much High I think if you are able to do educate for free, then You should do it But if you have expenses and think that you have a Worth you are booking a seminar hall, providing food and you think that, actually when you pay for something When i open a gym in my home, i don’t usually do it But when i pay for my Gym subscription, i go for workout daily Because i have paid for it similarly with the education, when you pay for education, you get to know about its worth otherwise you will take this for granted and maybe Thats why some take money for education, but it shouldn’t be much high that it seem to me a Money making model Do share your point of View in comment section Personally, i really like this Business Model This one and the Similar Education based Models Because Education is Future, You learn it then only Grow It Like what India’s Education initiative says Greetings

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100 Replies to “Byju’s Business Model | How Byjus’s Earns | Case Study | Hindi”

  1. Bhaiya mera to byju's m selection ho gya h. …mene test clear kr liya. ..or teacher mujhse milne ayenge Sunday m

  2. Maadar chod nei kuchh explain nai kiya gaand marata Raha pure video mei, mere zindgi ke 7 min kha Gaya behn chod. Bata Raha baiju ki Shaadi kisse hui kaise hui. Gandu yahan hum uska business model samjhne Aaye Hain Tu uski relationship ki baatein bata Raha hai, khopdi khaali hai kya Teri . Usne kitni baar IIM crack Kara uske kutte Ka kya naam hai ye sab nai dekhna hai public ko.

  3. Was this just a coincidence or marketing strategy that I just saw a Byju's ad in the middle of this video??

  4. Yes I am agree with you. They are too good. But they can reduce their prices. Because many families want this app ( me too). But I feel it is expensive for my studies budget.

  5. Well byju's might be costly but it's way cheaper and better than those coachings (my experience on GRE)

  6. No comments on content and app of byju but there is an advertisement of a kid wearing blue t-shirt. Caption of video says he is a CBSE student. I find it bullshit as the kid speaks in American accent and speaks about grade system which is not how indian schools function. If they wish to make an ad atleast hire a good marketing team who know basics of making an advertisement.

  7. Awesome Study….How do edit videos like this? Can u pls Make detail Video?. on how u make such wonderful Videos

  8. Byju might be good for college going students preparing for competitive exams.
    But IT IS THE BIGGEST EDUCATIONAL SCAM OF THE COUNTRY. They say they will redund the money within 15 days of course purcahse. But my dear friends forget about the refund. First they will convince you to buy thier product and if you are disattisfied then you have to convince them with your whole energy to return the product within the time limit. Still forget about refund. Once you purchase you are trapped.

  9. इससे अच्छी तो अनअकैडमी एप पर ही पढ़ाई करना बताया जाता है

  10. Bhai ek video jarror banao fake product saling pr wo bhi online Jo sale hote hai
    Agr koi apni website bana kr mention kr d k online brand copy hai and sale kre
    Kya possible hai ye

  11. Thay came to my home as they call me and told that in Kolkata i was selected under 20 and i had won a tablet too
    Then they came tought me and solde me their plan for 30000. For class 10

  12. Arre bhai kya tumhe byjus walo ne kharida h kya.. ?? Byjus ke lectures ek dum bakwaaas hote h….they r not conceptual ….????????????

  13. Sir is app se study karne pr jiska performance acha hota h usko select kr ke use tab diya jata h kya Sir Kyo ki mujhe call aaya tha….
    So plzzz Sir is bare me mujhe jnkari digiye

  14. This video was very helpful i also request you to make videos like this i have dout on how whatsapp is earn pls consider my request

  15. People bhed chal mein chale ja rahe hain ….people going for heighly paid products …. people have destroyed the Free goverment & Public sector educational institute … ..even though they have better quality infrastucture & teachers .. exposure to all games ….

  16. जो भी गार्जियन ये एप्प अपने बच्चों के लिए ये एप्प लेते हैं वो बाद में पछताना पड़ता हैं ये मेरा पर्सनल राय है।

  17. भाई मेरे लड़के ने 7th class में byju का टेस्ट दिया जिसमें उसे 60 days का free access मिला था इसके 10 दिन बाद इनका फोन आता और ये फ्री कॉउंसिल का टाइम मांगते है और इनके 3 से 4 call करने के बाद मैंने इनको 16 oct 19 का टाइम दिया

    तो अब ये 16 oct को मेरे पास आये और कॉउंसलिंग के बाद इन्होंने 7 to 10 class का package जो कि 120000 value का था वो 64k में आफर किया at no cost emi फ़ॉर 24month
    मैंने councellor से कहा की मैं कल तक आपको सोच कर बात दूंगा
    उसने कहा कि ये स्कॉलरशिप का आखिरी दिन है आज तो आप एक बार इसे book करलो और फिर cancellation and refund policy दिखाई 24 hrs तक कैंसिल या 15 days तक return जो आप इनकी साइट पर चेक कर सकते है
    At around 9 pm मैंने ऑर्डर किया but due to some reason next day around 9,30 am मैंने cancellation कि request डाल दी अब इन्होंने अपना असली character दिखाया as per policey ये 24hrs तक आर्डर dispatch नही कर सकते but at 3pm on 17th मेरा आर्डर dispatch कर दिया और उसके बाद आज तक कोई more than 40 request मै डाल चुका हूं पार्सल blue dart आफिस में पड़ा है
    It seems they are not प्रोफेशनल
    मेरे पास इनकी रेकॉर्डिंग है और शायद मुझे उपभोक्ता अदालत में जाना पड़े but ye story इस लिये share करी कि किसी को aware कर सकूं और आर्डर तो इनका कैंसल होगा या कोर्ट decide करेगा lets see

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