In this video We are discussing dental search engine marketing. Often referred to as SEM and its effectiveness as a strategy to grow your dental practice. SEM is a great way to drive a lot of traffic to your site instantly. SEM is also known as PPC which stands for pay-per-click and that is because many search engines only charge you when someone clicks your ad. And doesn’t charge for impressions or users seeing your ad. As for generating new patients, this is a very effective strategy. Search engine marketing is difficult to manage and implement by yourself or with your staffs’ help. Usually you will want to hire a specialist in the dental space. Because they will understand that certain procedure key terms bring in higher value patients. The typical costs associated with SEM ranges widely based on the procedures you want to target, the number of competitors in your area, and how competitive the search terms are in your market. Here is a simple breakdown for different markets and specialties but expect a budget between $750 and $5,000 a month depending on your situation. There are six major ranking factors that affect how well your ad will perform on a search engine. These are not in any particular order. Maximum bid amount, bid amount does affect how often your ads show and the ranking of your ads. However, having the highest bid does not guarantee your ad will rank first. Expected click-through rate of your ad. This is the metric of the likelihood that users will click your ad and this is related to the actual content or copy of the ad. The relevance of each keyword to its ad group. You want to ensure that your keywords are all closely related to your ad group. Landing page quality and relevance. How quickly your website loads plays a factor as well as a content on the page. Does the page actually discuss what was being advertised? The relevance of your ad text. Again, this relates to the ad copy and how relevant it is to your ad groups’ keywords. Your historical AdWords account performance and site engagement. This is concerned with how your account historically performed. To reiterate, your ad performance is dictated by: Maximum bid amount. Expected click-through rate of your ad. The relevance of each keyword to its ad group. Landing page quality and relevance. The relevance of your ad text. And your historical AdWords account performance. It is important to note that while SEM can propel your site to the top of search results and generate new patients immediately. Once your ad budget runs out you no longer see any benefit. The other digital marketing strategies have benefits that build upon each other and even SEM can greatly benefit from a strong SEO strategy.