Do Likes, Comments, & Shares Factor into YouTube SEO?

Do Likes, Comments, & Shares Factor into YouTube SEO?


Hey, guys, my name
is Tim Schmoyer. And like we do
every Tuesday, we’re going to talk about some online
video news updates, things that are changing here on this
platform called YouTube. And one of the big
things that is changing is how the SEO thing works and
how you get your videos ranking in search results for the things
that you want to be found for. And one of the common
questions that comes up around this whole SEO
issue is, well, Time, do I need to get
people to give me more Likes and more
Comments and more Favorites? And if more people
are sharing my video, does that make it rank
better in Search results? Well, recently, YouTube
actually came right out and answered that question. And they said this. “We’ve tested this in the past. However, these factors
are too easily gained, so they aren’t reliable
enough to use in ranking. However, organic ripple
effects of these actions may help with discoverability
in other ways. For example, if someone likes
your video and their 1,000 subscribers see that
activity in What to Watch, those 1,000
subscribers may decide to also watch that video.” So Google’s direct answer
to this question is, no. Likes, Favorites, Comments,
Shares, all that stuff does not affect how a video
ranks in search results. But they do have
a ripple effect. As they said, for example,
someone shares your video on Twitter, more people
end up watching your video. Then you get more watch
time, which does then influence how that
video ranks in search. Or maybe someone that
you’re subscribed to likes someone else’s video. And then, when you’re
watching What to Watch feed or you’re All Activity
feed on YouTube, it will say, hey,
this person you subscribed to likes this video. And it shows you that
video, potentially thinking that you might be interested
in that content as well. While Google doesn’t directly
look at the number of Likes and Shares and Comments a video
might have in determining how it’s going to rank that
video, those things may influence how
much watch time you can drive to your video. And then, that
thus will influence how that video ranks in Search. I’ll put a link in the
description text of this video, for those of you guys who
want to go see this actually on the YouTube’s
Help Support page. And kind of read
it for yourself. That link is below. And there’s also a
couple of other stories from this past week, which I’ll
be sharing with you guys who are supporting me over on the
Video Creators Patreon page. If you have found this Video
Creators YouTube channel to be helpful for
you guys in helping you build your audiences
and grow your YouTube channels to reach the people on
YouTube who need to hear what you have to say, then I
really appreciate your support in helping me make
this sustainable, so that messages can
spread and reach people. And lives can potentially
even be changed. If this is your first time here,
I’d love to have you subscribe. Basically, that’s what we
do here on this channel. On Tuesdays, we look at
online video news updates, things that are happening here
in the industry and on YouTube. On Wednesdays, tomorrow,
I’ve give you guys some YouTube tips, ideas,
suggestions, advice. We do that every week. And then also on Thursdays,
we do some YouTube Q&A with you guys, where we take
a question that on of you guys has about the audience
that you’re developing and a channel that you’re
growing here YouTube. I do my best to answer
it for you guys. So subscribe, and I’ll see
you guys again tomorrow. Bye.

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59 Replies to “Do Likes, Comments, & Shares Factor into YouTube SEO?”

  1. Very helpful. I always thought all that helped with SEO specifically. Glad it actually does not because people can bot likes and shares.

  2. Great information here Tim! Do you think it'll be fine to push for likes more than once on a video? Or just towards the end " Make sure to subscribe, comment and like" ?

  3. Organic growth is the only thing that I used to get my channel going. What's weird is that my most viewed video was the first one I ever did. No likes, shares, or anything before that. People just wanted to watch it. It was a very strange experience for me because I thought I was going to be teaching to no one for months on end…

  4. Also, could you share your experience with Patreon, Tim? I'm considering starting one. I was hesitant before, but I think I'm going to jump on board soon.

  5. Thanks for all the information! I have a channel (why else would I be watching? :P) and I'd really appreciate it if anyone wants to help me reach my goal of 100 subscribers by the end of summer 🙂

  6. While this may seem great, I'm not sure how I feel about it. My 'all activity' feed (which this is the first time I've even looked at it) is nothing but so and so uploaded a video with the very, very occasional 'so and so liked' and those are ones that were liked by the people who I'm subbed to that have millions of subscribers. Or those famous YT'ers that like their own videos or vids they are in on other channels. Now I know there are other people I'm subbed to that have liked videos that don't hide that activity (because they wouldn't know how) so why do those not show up? It seems the videos that are getting into my 'all activity' feed are the ones that don't need the help. And to be completely honest, the only way I find smaller channels to sub to is by shares on FB or if someone comments on my videos saying to check them out. So I don't know what to think about all this because it seems the famous YT'ers are getting preferential treatment in the feeds (and coincidentally are not usually subbed to by others that I am subbed to). Hopefully some of that made sense, LOL!!

  7. If you're wondering how likes, comments, and shares factor into video rankings, Google gave us the official answer.

  8. YouTube is second biggest search engine in the world – They can't tell You the truth about their SEO
    And YouTube Must take all the signals to rank their pages/content (users videos). Social Buzz generating is now the growing factor on google and I think on YT may be similar. 
    But still – user metrics are the most important (bouncing, watch time, taking actions) – this is just a part of google's Panda algo.

  9. While likes may not improve search results for the video, I have noticed that after I like a video on a channel that I am not subscribed to, YouTube adds more of that channel's videos to "What to Watch," and recommends that channel to me more often. Is this common?

  10. Well that's good to know. So not a direct factor, but  secondary one that brings in more people where youtube can gain more information about there watch time experience. So really it's still very important, it's just our understanding of the system that's changed.

  11. Nice to know I've been wasting my breath telling people to like, share, and favorite my videos haha. Maybe instead of forcing that saying on to them, I should try to see if they'll do it organically. Or use reverse psychology and tell them to NOT like/share/favorite 🙂

  12. OOooo fancy new intro 🙂  I would love to send you some money but I don't really want to go a subscription. Anyway that I can ? 

  13. Thanks for important info, Tim. My other question: Do Google put your video ranking equally worldwide or country based? – I mean if the Creator uploads the video in Australia, will that video get better chance to top the ranking for Aussie viewers and lower ranking for overseas viewers? Thanks.

  14. Hi Tim, after 3 years of being away from YT and now moving to a new channel, I'm almost ready to start posting videos regularly (travel/vlogs). I just need help with animated logos/intros and was wondering if you had any recommendations on who can help me with that. Thanks!

  15. I didn't have the time to read the whole YouTube Creator Discovery Handbook but certainly your videos help discover a lot of tips. After all it all comes down to creating great material worth watching and spread it as much as possible and – as well – to try to make people watch your videos to the very end! Greetings from Argentina.

  16. So it kind of looks like, while Likes, Comments etc can certainly help, the only factors that directly affect your ranking are tags, views and retention?

  17. Great tips! Is all about watch time now. Better this way, quite better! There'll not be any tricking anymore!

  18. Stopping by to get schooled by Schmoyer again.  Enjoy making the U-tubes…love my webcam…trying to bond with the new Canon that is hard to download with ease.  Thank you for sharing your life & talent.

  19. Just what I needed. Thanks! I'm considering disabling comments on some/all of my videos because of a bunch of reasons

  20. Hi Tim! I recently had one of my videos receive much more dislikes in the past few weeks than it typically gets…I had nearly 70 likes to only 3 dislikes. However in the past 2 weeks it's received only 23 likes to 7 dislikes and I noticed significant drop in views per day (for that video) during this period as well. My question however is regarding my next point. I searched youtube for "why is my video getting dislikes suddenly", expecting a list of videos like yours telling me what may be the reason for dislikes…However youtube's search results was a list of the most disliked videos on youtube….I think something is off with their contextual algorithm in a query…any thoughts. (on either question). Thanks!

  21. huh… I saw a video recently where a guy said that not only do likes help SEO, but Google Plus likes also help, just not as much as YouTube likes. Once again, thanks for clearing things up, Tim!

  22. it would be unfair to be honest if those would effect SEO because people can just start hate train for no reason and dummies ride it

  23. I was under the impression that likes, comments & shares would effect the ranking. This was very helpful information. Thanks!

  24. You're channel is so amazing man so inspiring and helpful, you're channel is the main place I go for guidance and help with how to grow my YouTube channel keep up the good work man 😀

  25. This video is now 3 years old. Is the info still relevant, or is Youtube now looking into engagements more? Great video, BTW.

  26. I used to get negative comments that can also give other viewers negative thoughts and comments. If I remove such comments, will it affect my channel views? Kindly help me out Tim. 🙂

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