Do you recommend article marketing as an SEO strategy?

Do you recommend article marketing as an SEO strategy?


Today we have a question from
Jeff in Orange County, California. Jeff asks, “Do you recommend
article marketing as an SEO strategy, and how are the back
links treated when other websites republish the
same article?” Honestly, I’m not a huge fan
of article marketing. I mean if you think about it,
it’s you’re writing an article, you try to include
a link at the bottom or something like that, and you’re
hoping a bunch of other people put up copies or mirrors
or duplicates of that article, and then that those
links might flow through. Typically, the sorts of sites
that just republish these articles are not the highest
quality sites. A lot of times the articles
themselves are not the highest quality site. So someone will say you have
to write x many words and someone will write exactly
x many words. You end up with a lot of
duplicate content across the web, sometimes duplicate
anchor text. So if I had to foresee what does
the trend hold, these are not as much editorial links
where someone is really making a choice, I think this is a
great site, as a lot of other links on the web. So should you pursue
article marketing? I would probably lean away
from that and lean more towards great content that
naturally has links. Some good social media marketing
so that people are linking to it organically for
reasons that they really love it, rather than someone needs
five articles to put up on their website and they just go
to this article bank somewhere and they just grab five articles
and they just slap it up on their website. That tends to be not as high
quality in terms of links, as regular links, that people are
actually deliberately making across the web. So if I had to make a prophecy
or forecast about how Google feels or how search engines feel
about them in general, the trend that I’m hearing and
the complaints that I’m hearing are that people
are not huge fans of article marketing. That they don’t view it as an
incredible value ad in terms of the content that gets
added to the web.

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14 Replies to “Do you recommend article marketing as an SEO strategy?”

  1. You should create articles as a content marketing strategy, not an SEO strategy. When you focus on writing or posting on blogs, social media, etc., and doing it as a natural way of sharing information or expertise, that will deliver more value – directly and indirectly – than trying to write for search engines. Please don't lose sight of what you're trying to accomplish with content. Focus on providing relevant, educational, unique, fresh information on a regular basis. Done well, it works.

  2. Hi i got my domain, website builder with hosting for cheap from domainname911dotcom and they have best customer support try it them out…..

  3. Article marketing just doesn't have the effectivity that it ones has. Although there are still ways to make it work in this SEO's day and age, going for guest posting, social media, clearly shows more promise.

  4. For me it works but not article marketing per se but press releases. I've been working with dolnetmedia . com and the PR, especially those submitted through SBWire direct work wonders for my websites!

  5. Off-site article marketing might not be as powerful in terms of link juice, but they still show up in the SERPs for good keyword variables. If used wisely you can have multiple articles from ezine show up in SERPs with your company name on it in the author box.

  6. "Great content that naturally has links…" Let me pass that right along to my client who owns a small short sale and foreclosure help business. Yeah, he's going to go right out and start blogging about losing your home in a way that is so awesome that everyone will link to it because they really love it… On social media too. "Please like my losing your home and short sale help page." Well, alrighty then!

  7. He's not a fan of it because he works for google. That's why he's so adamant about "high quality" lol. Google, offers their customers information. You, the blogger, are the person they get the information from. when a customer goes to search, Google wants the to see the most high quality, and relative content. Point blank period. With that being said though, Quality content won't get you far. Essentially, the more money you put into your blog, the high it is ranked.

  8. Interesting. I think of what Matt says about "a good article with good content that people just like" as article marketing. But what he describes as article marketing? I don't know what the heck that is. Algo's are becoming more organic, so all this artificial crap people try to do to fool the algos seem a waste of time to me. Maybe this is an example of article marketing?
    https://www.linkedin.com/today/post/article/20140618192518-15102775-a-blog-post-rocked-my-world

  9. Does Article marketing still works in 2014? Does google penalised the links coming from Article Directory like Ezine Articles?

  10. Personally web page design performs a valuable part in the area of Web site optimization. I also suspect that the way a web-site is put-together does directly affect a site's rankings. Remarkable video you listed!

  11. It's true. By the way I am a video marketer,and I utilize youtube for traffic and this video is very useful for me. thanks. please go to my youtube channel and find out more information about what you can do and benefit your online business (how to get more traffic, channel popularity, increase sales, etc…). good luck

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