English/Hindi Google Webmaster Central office-hours hangout


MALE SPEAKER 1:
Hello, Webmasters. Welcome to the Google
India Webmaster Hangout. So since there are
not many people, we’ll just answer
the questions that are there in the
Q and A section. And if anyone joins, then we
can take some of that input. All right. We’ll start with
NET’s question on can Googlebot see what
the picture is. I heard Google+ can do it. So yeah, Google+, we’ answered
this in the previous IO, that we can actually use the
visual content of your image, along with other data, like
access exadata and tags and all that, to search
your photo library. But for the Google image
search, in general, on the web, it’s an experimental thing. And there’s nothing
[INAUDIBLE] as of now. But, yeah. For Google+, it is
possible for your photos. But on the overall web, it’s
still being experimental. And nothing has
actually been launched. All right. We’ll take Adam’s
question on can we expect faster
Penguin refreshers now. Was this a Penguin refresh? Or when new signals
added to the [INAUDIBLE] makes a Penguin update? So it was a Penguin refresh. And it actually affected
less than [INAUDIBLE] of total US English queries. Also it’s not an
immediate rollout. It’s sort of gradually a
rollout over the month, also. And that’s all we have
to say about Penguin. Pramine asks, do you leave
things, structured data, like using Schema
can improve ranking? Does Google really
require it to understand content of the website? First thing, Schema doesn’t
really improve ranking. So say you have a
[INAUDIBLE] page with marked up content and
without marked up content. The difference is, without
marked up content, if you have, say, the open hours, the hours
your restaurant is open for, and you know the reviews
and average ratings for those reviews, that data
we may not properly understand, if there’s no marked up content. And for a marked up page,
we’ll actually understand. Because you had mentioned that
this is the open hour time. And you know, you
mark up that content. So in search results,
we can show a snippet saying, so for
this search result, for this restaurant
page, the open hours is like from 8:00 AM to 8:00 PM. And they have so
many rating reviews, and the average rating is a
4.5 or something like that. And if you don’t,
say, someone searches for a restaurant
that’s open until 11:00 PM, whether you have marked
up the content or not, your site may still rank,
because if you mention that in your restaurant
page, we’ll pick that up. And we still rank it. The only difference is,
for a marked up page, we’ll actually show
that open hours time in the search results. So in the search result
snippet, that way, we show the open hours time. But for an un-marked up
page, we may or may not show that open hours time
in the search result. So it’s sort of a useful
feature for users, better than a ranking [INAUDIBLE]. I’ll take one more question
around structured data, so I think I picked that up. Yes. This is KennyG’s
question on what do you think the benefits are
of marking up structured data? I know a lot of web masters
who won’t implement it, because they don’t know
the [INAUDIBLE] benefits. So just like I
answered just now, it’s more of a visual thing. So you can let your
users know immediately from the search
little snippet itself, or on the digital data about,
say, the timing of your event, or the average ratings
for your restaurant, or something like that. So it’s pretty much [INAUDIBLE]. But again, it could
make the difference between a user clicking on a
search result with no review or rating data, and the search
result with little snippets and the review data. Do you have anything
to add here? MALE SPEAKER 2: No. I think you pretty
much [INAUDIBLE]. There’s just one thing
I wanted to add is, like which snippet or having
schema on your website actually doesn’t
really change anything from a perspective
in search [INAUDIBLE] in the sense of you’re crawling
or indexing or ranking. OK? So a lot of people think
they have some kind of impact on these things, but it doesn’t. It’s just about appearance
in the search results. And the thing that is also
very important, critical, because when you are listed
in Google search results, then you are listed
among other results. So if you have
better appearance, compared to other results
on the search results, then you may have more
liklihood of people clicking on your result. Right? So it becomes important there. Otherwise, it doesn’t change
anything on the [INAUDIBLE]. MALE SPEAKER 1: There’s
another question from KennyG on would
you clarify if I get high content to mobile users
with an [INAUDIBLE] web design? The content is not
main, but supplementary, that adds a navigational
menu, and make sure you serve the same content
to both users and Googlebot [INAUDIBLE]. So as long as you don’t
block JavaScript and CSS, and Googlebot sees the
same content the user sees, it’s totally fine. So responsive web
design is something where the content
stays the same. And you just alter
the design of the site in order to make it
easier to view on mobile. So that’s generally fine. But the users should still
be able to access it. So if you have some
of the content drop down when you– I mean, for
instance, on a web page, they have filmography
for a film director, they have filmography. There are, for instance,
links all in huge text. And nothing is closed down. But on a responsive web
design site, except, say, when you open it, you
have a brief introduction. And everything else
is in drop-down menus. So users can still
access it by other means, but for the time
being, it’s hidden. So that [INAUDIBLE]
implementation is totally fine. So like, for design choices, you
can hide some of the content. But it should still be
accessible to your users. You can hide it completely
using CSS or something, but users should be able
to access the content. The menus and the navigation,
that, you can change it however you like, depending upon your
site’s mobile design sites. Finally, we have a
question from Ochita San. It seems the Pirate
update was rolled out. But as long as I see it, it
just swept up the most popular [INAUDIBLE]. And the smaller ones
took after them. Are there any further
plans to eradicate them? I believe this is
about the DMCA thing. So at least from a
search perspective, what we did previously
was we took action on sites that had a lot
of DMCA notices on them. So you have [INAUDIBLE]
emphasis on the page. And pretty much, there’s a
lot of copyrighted content out there on the web,
if you search it and try to file a DMCA notice to it. So we can’t really monitor
each and every page on the web for
copyrighted content. So we depend upon users
to obligate owners, rather to file DMCA notices. And based on those notices,
we take action on some sites. So say, if a site has
a lot of DMCA notices, we may sometimes remove it from
auto searches in the Google search results. So that’s just one
of the things that we do around the DMCA notices. So yeah, like I said, so
if they are smaller sites, they will probably be new
DMCA notices filed on them. And that’s pretty much all we
can do to take care of that. Like I said, after
these smaller ones, DMCA notices are
filed on them, there will probably be new websites. But we can’t really
look at copyright on each and every
page on the web. So we depend upon [INAUDIBLE]
on those for the DMCA notices. All right. I think that’s about it. We don’t have any
light blinking. All right. Thanks, guys. So we will be having a
Hangout once every month, so please join us in the future. And we normally have Hangouts
3:00 to 4:00 PM, India time. So it looks like this time
was not very different. All right. [INAUDIBLE] See you, guys. MALE SPEAKER 2: Yep. Thanks for your questions. [INAUDIBLE]

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