Hey there welcome back to SEO on the Go. I’m your host Ryan Kelly and today I’m going to be answering the question What is the difference between SEO and SEM? What is search engine optimization versus search engine marketing? Well, it’s actually not a very hard question to answer. So SEO is of course the aggressive pursuit of first page rankings on Google and other major search engines. But, That includes virtual popularity, meta tag optimization, webmaster tools set up, content marketing and expansion. There’s so many things in there but search engine marketing is taking all of those things with an SEO and adding in other features, other paid marketing other things like Facebook look-alike display advertising, Facebook retargeting, Google pay-per-click, Google Display Google retargeting, Instagram, Pinterest, Facebook all those things kind of go together when it comes to search engine marketing. So it’s essentially using paid methods beyond just organic search. So anyway, that is the difference between SEO and SEM and My name is Ryan Kelly subscribe to my channel, like my video, and until next time Hike safe, hang out with good kids, enjoy kids camps Alright, take care.