What do you think is the best use of
your time to grow this website? Any ideas? Front row? Exactly. You publish your freaking ass off. For your editorials and your high-end stuff, you can go ahead and replace these at 1:1. Now, talk about content .Content was a huge
factor in the growth of this website. Let me first explain why. There’s basically
three main stages in a website’s evolution. In stage one, you’re in the sandbox.
Google just doesn’t like you. You need to build some trust. So the main
characteristics here is your main keywords are outside page 5, and when
you send backlinks, they don’t really do anything. You send a blacklink – you just won’t see a response. Your rank tracker won’t move. After that, you’re
gonna jump out of the sandbox. You’ll know this because your traffic is gonna
look like that, your rank graph is gonna look all green. You’ll definitely know
when this happens. So the key characteristics here are most your main
keywords gonna jump up to pages 1 through 4. It’s gonna be a great day
and then links start to make a difference. So you’re gonna actually send
links, a couple weeks later you see some movement. Great. Now stage 3, this is
when you’re an authority site, and the main characteristic here is that
whenever you publish new content, it starts to rank very quickly and very
well with little to no backlinks. So how do you know you’re in authority mode?
Well every traffic analyser, this is Clicky, but Google Analytics has
this too, they all have a view that can be able to compare traffic today versus
traffic let’s say a week ago. So what you’re looking for is anomalies like
this, where you see a 400% or 600% increase in traffic. What that probably
means is this article didn’t exist before. You published it. It’s pulling a lot
of traffic. Great. You’re in authority mode. So now that you’re in authority mode, what
do you think is the best use of your time to grow this website? Any ideas?
Front row? Exactly you publish your freakin ass off. The 80/20 of SEO just
became publishing. So this is what you need to focus on and here’s where to get some awesome content ideas delivered to you on autopilot. So check this out. There’s Ahrefs Content Explorer. This is an awesome, awesome feature. What are you gonna do is you’re going to take your niche and you’re gonna type in it right here. Then you’re gonna click this in title
feature. What that’s going to return is a bunch of articles that have your keyword
in the title. Set a maximum amount of a referring domains to 5, a minimum
amount of traffic, and then you export. Now you got a list of content ideas that take
less than 5 backlinks to rank, and pull a big chunk of traffic. Super easy.
After that use a Ahrefs newly discovered feature. So what you do is you type in
your keyword and anytime any new variation of that keyword comes out,
they’ll email you and let you know. Type in keto, and let’s say new some new
keto supplement comes out. Boom. They email you right away. You can be the
first to write about it. Then we have Awario. Awario is awesome because they
don’t monitor social media. If you want to figure out something’s gonna go viral,
monitor Joe Rogan and Tim Ferriss and then Mention.com and Google Alerts are quite awesome for getting these ideas delivered to you as well.