How to Present UX Design Ideas

How to Present UX Design Ideas



A critical success factor
in our work is how much confidence
we can gain from stakeholders. So that could be those developers, product managers, peers, executives. The key to this is really
presenting ideas in an articulated
tangible format. UX stories help tremendously when we're presenting UX ideas. because they transcend
all that expertise and bias. They enable everyone
to understand the common goal. Create a story around your UX idea
next time you present it. Help your audience understand
and empathize with the user. Start by setting the stage. Just like any good movie,
give background. Who is your user?
What are they trying to accomplish? Focus on those user tasks,
goals, expectations. And then just like that movie,
we're gonna build tension. What is the current problem
they're solving? What is that as-is scenario? Where are they experiencing
the pain and frustration? What effects
does their pain have? And that's when we
present our solution. You want to show your idea
in as tangible way as possible. Wireframes, prototype,
any kind of visual mock-up that really help
our audience understand. We want to highlight the
positive change that this new solution
is going to bring our user. And then this fourth step is key. You want to conclude
by identifying questions and obstacles
in implementation. Answer their questions
before they can even ask them. Aside from your user
now having a solution, What human need
has it solved? What intangible
has your user gained? Tie-in those insights gained from research. If you can predict
the specific reasons for possible apprehension,
try by addressing them by using a forced ranking
or prioritization. It may even be helpful to share
other avenues you pursued and why those options didn't stack up
to the one you showed. This story can even become
a tangible artifact that can be distributed
or referred to even if you aren't there. That means your presentation deck
should stand on its own. A favorite tactic of mine is to
actually show that user story right alongside
those wireframes. And then the audience
can read them in tandem. Presenting ideas is ultimately
about just knowing your audience and how to engage them. Be sure you consider
their awareness about the context
of your work. Finding a way
to present your idea can help facilitate conversation around implementation
rather than approval, which is what we want.

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