How to Use LinkedIn and Make THE MOST of Your LinkedIn Profile – 10 LinkedIn Profile Tips

How to Use LinkedIn and Make THE MOST of Your LinkedIn Profile – 10 LinkedIn Profile Tips


Are you wondering HOW TO MAKE THE MOST of your Linkeedin Profile? How to make your profile stand out and build valuable professional relationships thanks to your Linkedin profile? Then you ARE in a right place, because in
this video I will go through 10 updated LinkedIn Tips on How To Build a Solid LinkedIn Profile
and on How To Use LinkedIn in the MOST effective way. It’s obvious that LinkedIn is insanely useful
for every working professional, not to mention for every job-seeker and student. It has come a long way since it was first
launched in 2003, it now counts more than 600 million users worldwide. That’s why it’s not enough just having
a LinkedIn profile, nowadays it’s all about making your LinkedIn profile useful for your
career, your business and your personal brand. If we haven’t met before, I am Marat from
EMMOTION (myemmotion.com), Human Resources Consulting Agency, look me up on LinkedIn. I’ve worked in Recruitment for about 12
years and I’ve used LinkedIn nearly from the start. Both as a candidate and as a hiring manager. As a candidate I was approached through LinkedIn
by a fellow recruiter to work for one of the biggest fashion retailers in the world; and
as a hiring manager, I networked with and hired hundreds of experienced professionals
from different parts of the world. So these are my 10 tips to make your LinkedIn
profile more attractive and more complete, to instantly get noticed by recruiters and
hiring managers, without wasting any of your time on it! If you are not subscribed to my channel yet
then definitely hit the subscribe button below and the little bell to won’t miss out on
the latest career and personal growth content. Also thumb up the video if you feel that it
was helpful. Just one more thing, if you stick with me
until THE END of THIS video I have a special BONUS LinkedIn tip, on how to message LinkedIn
members for free without being their first connection. Which I am sure is useful to you while building
your professional network. 1st tip is for all of those who still haven’t
completed their profile. It might seem obvious but about 50% of profiles
on LinkedIn are not complete, which won’t bring you the opportunities you want. Let’s continue on the laptop, this would
be an example of an incomplete profile. The complete profile is called All-star on
LinkedIn, it will make you appear on the top of all the relevant profile searches. To find out your profile level, go to ME icon
and check your profile, in your Dashboard, which is private to you, you can see the level
of Your Profile Strength Meter. Complete your profile until you reach All-Star
level. To add your work experience click on the plus
sign. Add the title and then enter the company name,
work tasks and duties. The same goes when adding the education section. Add the title and then enter the university
name. It’s essential that your resume matches your
LinkedIn profile because your potential future employers will check. Tip #2 is uploading a Good picture! The first thing people will see on LinkedIn
is your picture. Just like in general, the first impression
also applies to LinkedIn profiles. And also LinkedIn has reported that profiles
with picture get 15 times more profile views and 8 times more connection requests than
the profiles without them. I can’t stress enough the importance of
a good quality photo on LinkedIn. What does a good quality photo mean? You want to have a photo which is recent and
which is a high quality (or high resolution if you prefer). You also want the photo to be well lit, ideally
smiling and looking into the camera… The first thing people will see on LinkedIn
is your picture. Just like in general, the first impression
also applies to LinkedIn profiles. I have analysed so many LinkedIn profiles…,
so I really do not recommend using …. pictures from events, like family weddings, birthday
parties…, selfies…, pictures with animals, monuments, at the parties… or even pictures
at the beach in swimming suit (yes, I’ve come across to those too).It might get you
all types of attention except for the one which LinkedIn platform is known for. So let’s just leave this kind of photos
for Facebook or Instagram. An unprofessional or inappropriate picture
is an immediate perception killer — and a connection killer also. Remember, this is LinkedIn, a professional
website. Make sure your picture portrays the image
you want to be aligned with. Think if you would hire yourself as a consultant
or an employee, just by looking at your picture. Your photo doesn’t have to show you wearing
business attire or you being in a business setting, but a viewer needs to be able to
imagine you at work. Some of LinkedIn profile pictures send an
immediate signal of “Don’t risk it by hiring me!”. #3 A proper Headline
To get started in the right direction on LinkedIn, you have to customize your headline. Think of your headline as of a Business Card
title, it has to be clear. Having your job title and the industry is
a must… By default LinkedIn will place your most recent
job title as your headline. You will have to go to your headline, press
edit button and customize it using words that define your profile and which would make it
easier for others to find you. Include your specialty and a avoid generic
headlines… You have 120 characters available to make
your headline stand out. #4 Making a consistent Summary. Your summary should address who you are, who
you help, collaborate or provide services for. There are 2,000 characters available for you
to create your summary. Your summary can sum up your professional
history, qualifications, and personality. It can also give viewers a clear idea of what
they should do: accepting your connection request, recruiting you for a job opening,
or reaching out to you for networking purposes. Your contact details, an email or a phone
number, even both if you feel comfortable with it, should be on your profile. However people outside your network can not
see your contact details so putting your email in your summary could be a good idea. It will make the contact with you faster during
the time when you job search. To have an optimised and an attractive summary
DON’T write it in a 3rd person! Let’s compare: “Marat is an accomplished
HR Professional who is specialized in Recruitment Projects…” and “I am an accomplished
HR Professional, specialized in Recruitment Projects…” I think the latter sounds much better. It just makes it easier for people to quickly
get the feeling that you’re somebody worth talking to if you just write in a 1st person. #5 Customize your LinkedIn URL and the background
photo. Customizing your URL on LinkedIn will help
you to brand yourself, it allows you to reference your LinkedIn page easily in your resume,
business cards and other documents. To do this click the Me icon at the top of
your LinkedIn homepage. Click the “edit public profile and URL” section,
you will find the URL section on the top right corner. Keep it simple, it could be your name and
your last name, or your business name. The background photo can be changed easily
also with clicking on the ME icon, at the top of your LinkedIn page. Click the Edit icon in your intro card. In the pop-up click the Edit on the top right
corner of your background photo. It even gives you a recommended size for your
photo. Consider having your company’s logo and a
short value pitch along with a photo that could represent your brand. Tip #6 Ask for recommendations! Many people seem to hesitate to ask for recommendations
from their current or previous managers or colleagues, but these recommendations are
a must. Your profile is you talking about who you
are and what you have done. The recommendations give you the opportunity
to have others reinforce your claims. This is how you ask for a recommendation:
Navigate to the profile of the 1st-degree connection you’d like to request a recommendation
from. Click the More icon in the top section of
the profile. Select Request a recommendation. Fill out the Relationship and Position at
the time fields of the recommendations pop-up window, and click Next. You can include a personalized message with
your request by changing the text in the message field. Click Send. You don’t need to ask for 10 recommendations
at once, go step by step. Choose carefully who you ask a recommendation
from, those should be people who you have collaborated or worked with, and who know
you as a professional. TIP #7: Add and manage your LinkedIn Skills
and Endorsements Adding specific skills on your LinkedIn profile
is a great way to showcase your abilities to other members, colleagues, managers, and
even recruiters. They are a simple and effective way of building
your professional brand and engaging with your network. According to LinkedIn, members who list skills
on their profiles receive 12 times more profile views on average than those who don’t. If you don’t have any skills listed on your
profile, the Skills & Endorsements section won’t appear. To add this section and a skill:
Click the Me icon at the top of your LinkedIn homepage. Click View profile. Click Add new profile section on the right
rail. Select Skills from the dropdown. Type the name of a skill in the Skill text
box and select it from the list that appears. Once selected, it will automatically be added
to your list of skills. When Skills & Endorsements section has been
added to your profile, you can include more skills at any time. To add more skills:
Click the Me icon at the top of your LinkedIn homepage. View profile. Scroll to Skills & Endorsements and click
Add a new skill. In the pop-up window, type the name of a skill
in the text box and select it. If your skill doesn’t appear, type the full
skill name in the field provided, then click it to add. These skills can be what you know how to do:
Technical Recruitment, Social Media Management, Data Research etc. Think about endorsements as new and improved
keywords. LinkedIn automatically to rank your skills
by the number of endorsements you have. You will find out which specific skills you
are best known for, they will rise to the top of the list. You also get a chance of having skills added
in different languages you might use professionally. Remember, endorsements are not anonymous and
you are putting your name behind someone’s ability to do something, helping to shape
their professional profile. Since recruiters also search for candidates
using keywords, it’s important to build out your Skills & Endorsements section with
relevant keywords for which you want to be found. Tip #8 Focus on Quality and NOT the Quantity! Alright, I know I have 25K connections, which
is a lot, but that is also why I know exactly what I am talking about. It’s important that you don’t get obsessed
with increasing the number of your LinkedIn connections, but focus more on their quality. LinkedIn isn’t about a competition of who
has the highest number of connections, neither it is the opposite. Some people actually fear to get any information
shared by adding new contacts. That’s just not how LinkedIn works. LinkedIn is just like life in general, it’s
all about building relationships. So what you get out of LinkedIn is what you
put in. Also keep in mind that there is a limit of
30 thousands connections per profile, I am warning you just in case if you are already
getting there πŸ˜‰ Tip #9. Use LinkedIn to search for recruiters in your
industry and connect with them. LinkedIn is as much a search engine, as Google,
but focused on finding professionals, recruiters, companies and jobs. Search and connect with recruiters, especially
with recruiters in your industry! For example if you’re in marketing, you
could do a search on marketing recruiters. This is how it’s done. 1. Start your LinkedIn search with the Search
bar at the top Type your query: “Marketing Recruiter”
in this case. 2. Choose a “People” search from the options
offered. 3. View these profiles and once you’ve found
the person you’re looking for, Follow the same steps as while getting connected with
your target company connections. And FINALLY #10. Don’t treat your LinkedIn profile as a resume! Your LinkedIn profile and your resume should
correspond to each other in terms of experience and dates aligning. But the purpose for each one is very different. Your LinkedIn profile can include so much
more information, like visual elements which contribute to your personal brand, examples
of your work, like your portfolio, etc. And as I previously mentioned, it can also
include a customized background, photos and videos, which can be added to the Summary,
or to each position in the Experience section of your profile, also recommendations, skills,
endorsements, etc. All these elements add interest and reinforce
your personal brand. When it comes to your resume, it is a document
with a brief summary of your skills, experience and accomplishments. Which you usually know who is going to view
because you have previously sent this document to these people. However your LinkedIn profile is a highly
public piece, it serves as your digital ambassador and should be a link to lead and drive people
to you. And Just as I promised, here comes The Bonus
Tip: Join LinkedIn groups! Aside from being a place for professionals
with similar interests to share content, find answers, post jobs. You can also contact a member of the group
for free without them being your first degree connection. To browse groups recommended to you by LinkedIn:
In the Search bar at the top of your homepage, type keywords or group names of interest,
click Search. On the search results, choose the Group you’d
like. You can then request membership by clicking
the Ask to join button under the group description. Join the LinkedIn groups which correspond
to your interests. They also help when you are interested in
contacting someone who isn’t your first connection. Check the groups this connection belongs to,
join the same group and once you are accepted you can send them your message. Note that there is a limit of 15 free messages
per month, but, it should more than enough when used as an extra tool. You can join up to 100 LinkedIn Groups at
the same time. There are many Linkedin
groups that exist to help candidates with their job search. LinkedIn groups usually have jobs relevant
to the field of the group, and some groups can be very active! This is why it could be another way of finding
jobs which are not listed on LinkedIn – Paid Job Posting service! Thanks for staying with me till the end. Feel free to leave me your feedback, comments
and questions below. If you enjoyed this video, give it a thumb
up and share it with whoever you think it could be useful to. Please subscribe to my channel below and check
out my next video coming up.

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8 Replies to “How to Use LinkedIn and Make THE MOST of Your LinkedIn Profile – 10 LinkedIn Profile Tips”

  1. Thanks for watching this LinkedIn Tutorial on how to use it and how to make the most out of it. Did you feel it was useful? What has been your experience on LinkedIn so far? Have you EVER gotten job or business offers through LinkedIn?

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