Latest JavaScript SEO Best Practices & Single Page Applications with Martin Splitt

Latest JavaScript SEO Best Practices & Single Page Applications with Martin Splitt


Hello,as you know this is Serpact’s Webinar and we are here with web master trends analyst from Google Martin Splitt. Now it’s time to say special thanks to our sponsors and team Serpact for the realization of this webinar series. I am Nikola Minkov – SEO at Serpact. I have more than 7 years in SEO. My focus in SEO is on technical SEO, SEO strategies,AMP, local SEO, Structured data. Hello, I am Dido Grigorov with almost 16 years of experience in SEO. I am head of SEO in Serpact and my focus is on content strategies, semantic SEO and technical SEO. Today we have a special guest for us- Martin Splitt. Martin is an open source contributor and web evangelist by heart from Zurich with a decade of experience from the trenches of software engineering in multiple fields. He works currently as a webmaster, trends analyst, developer, advocated Google …. He helps people in building applications and publishing content on the web. and be successful and visible. Martin believes in the web platform and he is working with leading web technologies that build all the web. So, hello,Martin! it’s nice to be her with us. We are very happy you accepted our invitation and please tell us more about your significant background So,first things first,hi everyone,thank you so much for having me i don’t know if I can live up to all these qualifications. I have been a developer for over 10 years professionally. Actually by 2019 is 12 years professionally now. I have done many different things and I have always said that the web is a fantastic platform to build something that you could share with everyone. I have been doing game developing for Play Station portable but not everyone has one of these devices. I has been doing embedded development on certain pieces of hardware in industry applications but not everyone has access to the hardware so you want to share the information or the data that is collected by this hardware or someone. It basically kept coming back to me that the web is a great place to be and it was always my platform of choice in a sense. So I ended up doing a bunch of advocacy work and helping others be successful in web development as a web developer or as someone on the opposite site. I did advertisement engineering at smaller and larger companies. And so I saw the web from the back end and the front end perspective. I also noticed that one of the things that keeps happening especially with but also with larger companies where you would not expect that they are striving to get their content seen. So the web is gygantic and that’s amazing but if no one finds your page, that’s a problem. There are obviously multiple channels,right? You can have ads that needs a budget. You can have social media campaigns but that is sometimes tricky to control unless you have someone who is really good at social media. Sure, you can build link networks but that don’t usually turn out the way you want it to turn out. And then there are search engines and organic traffic. That has been a bit of a mysterious thing from a web developer’s perspective. I have worked with fantastic SEOs that had a lot of experience and that could guide us there. But then I has also worked other SEOs where I couldn’t figure out why they were not such a huge difference but they were such a huge difference from how I saw them do their work. And how they came up with Some understood that I need a stakeholder as a developer to do something and they supported me in getting that stakeholder Basically when but how I do to make this happen because my priorities were different. Because I can’t make this decision Some of them joined me and we became friends and allies in this kind of work. And some people just came at a random request based out of nowhere and and I am like”Why do we had to do this?” And they say “That’s just how it is.” And I say” I don’t like that kind of thing.” So an opportunity came around for me to join Google and look into how web developers work better together especially by focusing on how Google’s bots and how we deal with random things and build modern websites. That was super exciting and I am still at the beginning of where this is going. But it has been amazing and mind-blowing and super interesting. I love to see the support from both communities: the SEO community and the web developer community. Even though I see some actuaries that are a little repulsive to each other. But I try to figure it out to how we can work better together. and what kind of resources our company needs. the audiences are following you on Twitter we are actually really really excited and we are amazed how you do it in such a friendly way. Not that technical and boring sight of the things but more in a friendly way and you are kind of that easy-going and friendly person. At the same time you provide knowledge and tips but at the same time you are so friendly with all the people so …. and we make fun Thank you so much, I am trying my best and if you ever catch me not explaining something well then just call me out for it. I am all about to shed some light on things rather than doing the opposite. I might make mistakes and I apologize for the mistakes already. But you know I am trying just to help you out. Yeah, we appreciate it,Martin. We……to follow the link on the social share from today for this event. There you can find a lot of successful video series from Martin about Java script and SEO on You Tube channel on Google Web Master. So,we …..to use this video about every start for different type of Javascript and SEO. So,Martin, the first question is very simple: “Why Javascript?” So, that’s a simple question but yet so deep and diverse. How I could answer it? I think Javascript is just a part of the web platform,right? We have HDML, CSS and we have Javascript as the main three technologies. Everything else is kind of an addition or if you will look at the back end technologies it doesn’t really matter that much to the user and the front end side of things. I think Javascript…. It’s the same question as: Why HTML? HTML provides us with a very expressive way of expressing our content what does this mean. And then we have CSS which s like”how does this look like”. And that’s all we need for websites. For various types of websites or if you want to put information and others can consume. Then that’s all you need. But as the web platform became more powerful and there was more demand for more stuff and user-generated content ways came upon us. It was like 2005 or 2006 when it started. We saw more forums, we saw more applications, we saw more interactions between the server and the client. And then the problem is that if you consider the client as a dumb terminal and all the magic happens on the server there will always be this round trip that has to happen over the network. Now networks get faster and that is lovely. But still I would need some stuff.. Like for instance what was the biggest advantage of mobile apps when the smartphones came up. It was that they can work offline. If I had all my logic on the server side, this device will never be able to have smart web content when I am offline. So we needed a technology to add behaviour, to add dynamic content as well. A way to interact with the web content that goes beyond just reading information or taking information out of a web page. and processing it in our heads or somewhere else. That’s Javascript was a script language meant to enhance things like..I don’t know …give us the possibility to dynamically change the website or toggle something on the interactions and actually deal with the interactions като кликове, скролове и какво ли не. Но след като веднъж имаме възможността да изпращаме мрежови заявки на заден план, нещата станаха още по-интересни. Because now we could mirror what an application will do.

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One Reply to “Latest JavaScript SEO Best Practices & Single Page Applications with Martin Splitt”

  1. Здравейте! Как можем да открием обобщение или нещо като recap на уебинара?

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