Your title and meta description are what usually show up when your page appears on Google. This is a really important step, because it’s sometimes the only shot you have to grab the attention of those who are searching — and it’s used heavily by Google to determine if your page is relevant enough to
301s can change your life forever — if you’re setting up a new webpage or even a full website — especially if you have a different structure. Maybe you’ve reorganized, or maybe you’re replacing the full site and it’s not practical to use the same URLs, or maybe you’ve moved domains completely — or locked
When it comes to search results today, we generally look at two categories: Paid search results and organic search results. Paid search results are essentially ads. With these, your placement is usually based on the amount you’re willing to bid for the ad’s placement, and other factors like the quality and impact of the ad.
Fetch as Google, part of the Google Search Console, lets you simulate how Google will render a published page, and it’ll also let you submit your pages to Google’s index. The goal of course being, to get your site or changes to your site up on Google as quickly and efficiently as possible. Now Google’s
Google Verification lets us verify ownership of a particular property (like a website or an app) with Google. Once we’re verified, we’re able to submit our property to Google so it can get listed in their search index. This, of course, is the preferred way to do it, even though Google might stumble across your
Google Analytics gives us valuable information about user behavior and interaction. For websites, these include powerful metrics like how many users and pageviews we’re getting, how long people are spending on the site…how many of them are leaving the page without clicking other links. And it’s interesting and sometimes really helpful to see where a
In this video, I’m going to show you the best export setting for Photoshop when you’re exporting an image for the web. So I’m going to use this image that I’ve created here. This is going to be the thumbnail and the website image for this video that I’m actually creating right now. So in