You Ask, I Answer: Do Keywords Still Matter in an AI SEO World?

You Ask, I Answer: Do Keywords Still Matter in an AI SEO World?

Christopher Penn: In today’s episode, Shane asks, with the changes that Goo le is made to its algorithm. Is there st ll any validity to having a list of eywords and tracking how they are rank ng? Do keyword still have a place in the SEO process? This is good question because a lot of

You Ask, I Answer: Dealing With Google SEO Algorithm Change?

You Ask, I Answer: Dealing With Google SEO Algorithm Change?

Christopher Penn: In today’s episode, Carolyn asks a major update to Google’s core algorithm just came out and our site is down 30% for organic traffic overnight. How do you deal with situations like this? So Google’s algorithm updates happen all the time, because of the nature of the fact that it’s a deep learning

AI for Marketing & Growth #0 – Applications of AI in Business
You Ask, I Answer: The Difference Between SEO and Content Marketing?

You Ask, I Answer: The Difference Between SEO and Content Marketing?

Christopher Penn: In today’s episode a soft asks, Do you look at content marketing differently than a regular content marketing? Should all content be SEO oriented content? When would you make the distinction? That’s a good question. Today in today’s modern SEO environment with the way search engines use artificial intelligence and machine learning, there

You Ask, I Answer: Best Practices for SEO Related Keywords?

You Ask, I Answer: Best Practices for SEO Related Keywords?

Christopher Penn: In today’s episode, Kali asks, Are there any best practices to use for updating content and focus keywords on established pages that already rank? Well, for an existing keyword? We’re trying to go from using financial planning to using wealth management? Absolutely. The there are a number of best practices for this. But

3 Social Media Marketing Tools to Grow Your Linkedin

LinkedIn’s no longer just the forum for jobseekers and recruiters to interact at the platform has evolved into one of the most influential b2b channels out there And today I’m going to give you three of the best social media marketing tools to grow your Linkedin. So whether you’re using the platform for personal or

How To Out-Market Your Competition – Neil Patel

How To Out-Market Your Competition – Neil Patel

if you look at times now versus five years ago people are getting so many more email so many more communication messages not just in their inbox but Facebook Twitter Instagram snapchat how many places are there for people to get messages in communication it’s so many it’s overwhelming so why should people be getting

You Ask, I Answer: Local SEO Strategy?

You Ask, I Answer: Local SEO Strategy?

Christopher Penn: In today’s episode chat asks, starting on a new website builder and incorporating multiple drop off locations in various states of the business would be best for SEO value to build standalone sites for each drop location or keep each location as a page under the main site. So generally speaking, when it

Entrepreneurial Marketing: Marketing Mix Management

Kauffman Founders School, Entrepreneurial Marketing, Anita Newton, Marketing Mix Management
 So you’ve developed your positioning statement, you defined your objectives, your content marketing plan, you have a budget and now it’s time to execute. The great news is that you have literally hundreds of marketing tactics at your disposal. The bad news is you literally