The Effect of Color | Off Book | PBS Digital Studios

The Effect of Color | Off Book | PBS Digital Studios


You wake up in the morning, you look in the mirror and you decide how you look or how you feel mostly dependent upon color. Color can
effect you both physiologically and psychologically. You can make somebody
feel something with color. Piss them off. Yeah. Color is everywhere. It’s just pervasive all throughout our
lifestyles, our culture. Whether or not you’re verbalizing it, you’re actually
saying something to the world: “This is me because I’m wearing this color.” Most people know color. You know color, you use it every day. You interact with it. That’s how you make your way through the world and the color perceptors in your eyes are rods and cones. Cones start with a “C” and they perceive color, your rods perceive grays. Color theory, as a definition, it’s
more the mixtures and implementation of combinations of color. Color is the umbrella under which hue,
value, and chroma rest. Hue being the distinction between different colors on a wheel
from red to red orange, so to speak. Value being light and dark and chroma being
bright and dull. The color wheel is a tool that helps us talk about the
physical phenomena of light and how we perceive it and how we ultimately
implement it in designs and the combinations. We now teach more based on the harmonies
and contrasts and how it relates to how you utilize color. So students learn about
complimentary colors which tend to be opposite one another and clash which is
just two colors but they’re one-off of complimentary. I think that there’s been
many different types of wheels and so I say to students nowadays, I don’t mind
if you invent your own wheels with your own nuanced understandings of color
because you’re a different human than whoever came before you and who knows what
you’ll come up with invents the future that we haven’t even seen yet. So, you get a lot more interaction with
color nowadays on multiple levels and people are aware of this. They know that
they’re affected by it soulfully and not just mentally. And you should take that
strength in your soul to build your own understanding because it is so personal
and you change. Color, for me, is what I call sort of a
silent language or an emotional language that we all sort of intuitively know how
to speak. As we see color we start to associate it with different things in our lives.
We have three different types of associations: universal, cultural, and individual. Individual color preference is a really
interesting dynamic. I think color trends play a part in color preference. Quite
often though, it may be associated with an experience. There are definitely universal aspects to
color and they are usually the physiological ones. So red is definitely the
one that increases your heart rate when you first see it. It makes you want to move.
There’s some studies that actually say that you’ll walk faster, you’ll eat more,
you’ll talk more when you’re, let’s say, in a red room than any other color. One great
example is you think of the red carpet. Well, there’s a reason why the red carpet is the
red carpet and that’s because it keeps the traffic flowing. Where, conversely, when you see blue the
opposite will happen. So you become more calm and relaxed. I think the one that is most
interesting is the cultural differences. For the most part it’s usually a learned
response. So when you’re very young you might think of brown as dirty and earthy
but, as time goes on, you learn to adjust those associations. So, all of a sudden, when espresso and coffee became a whole new trend, brown took on a whole new
association. When we start to think of things like recycling or environmental concerns it’s natural for us to think of green. So we develop different
types of associations that we share with other human beings and, as we grow,
those become more and more meaningful to us. I’ve gone back through the twentieth century and
and I found that there were some ebbs and flows of color and it’s just an
evolution of a shit not a revolution. Color is not the place where I look first. It’s the why behind it; the
economic, the social, the political, the technological, environmental
influences. They’re all the drivers of why color is always evolving and revolving. With the economic issues that we’ve had in
recent years, people gravitate to safe colors, grounded colors rooted in the past and rooted
into the ground. So you bring up, what we call, organic
colors and as we get familiar with that, there comes a time when we need a pick me up. So take the familiar and just add a little accent of something new and give
you a totally new look. Here we were with the depression. People were so
depressed they needed to put color back in their lives so they colored glass and that’s where depression glass comes from. Go back to the Sixties and we saw the psychedelic
colors coming in because of the drug culture. Just pattern on pattern, color on
color and it was just a kaleidoscope of everything happening all at once. And in the
Seventies we had rest for a decade. We browned out and, remember the decoupage and almond and beige and browns of the nineteen-seventies. So, in forecasting, we
look at those kinds of trends, what are constant, but also something new and
different for the forecast in the future. As like a gif artist you can only use two hundred and fifty six
colors. I think the restriction is really cool. It’s like something common that all gif
makers have to think about when they’re making a gif. You work within this resolution that, in today’s high-def, you never see so it almost gave it an
aesthetic just because it was so constrained. It’s minimalism. It lets the viewer fill in the blanks. It’s communicating with people via imagery.
We like to experiment with different types of film. That’s why you never see the same looking portrait shot. You get like different colors that you wouldn’t get with your perfect camera. Like a VHS camera brings out the oranges and makes everything super-saturated. You
almost can’t fake that kind of color because of the way the colors interact with each other. You can always make a rainbow move because there’s so many colors to cycle through. You don’t even have to be choosy on the colors as long as you have all of them in there. I’m like a black and white fiend. You know, like, the conscious decision of not using color and making it work. Black and white is bold. But then you throw in, like, a little red. It’ll make that red pop just that much more. Variety, you know, like if you see our page. If it was all color or all black and white, it wouldn’t have much impact. When it comes to colors, though, you want to think of like what colors match before you even worry about what colors you can’t use. And like you can make anything as long as you
make it look intentional. It’s like a taste of nostalgia. It’s also like the challenge of trying to convey an idea in these blocks. Usually people think picking the color for something is pretty simple but it actually gets complex pretty quickly. Color’s emotive and I don’t think it ever stays static and so you’re looking at color in a different way of
accenting it rather than changing it abruptly. It’s just that you have to learn to identify it and codify the language: how do I arrange them and how do I speak about that arrangement so that other people understand what I’m creating or doing. Use black and white sometimes. Colors are just fun, man. I just want to, like, inspire people to make fun stuff.

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100 Replies to “The Effect of Color | Off Book | PBS Digital Studios”

  1. It's one of those things that once you have noticed it. I't can't be un-seen. after that i invariably end up fixating on it.

  2. They're good for breaking up talking head footage to match the quick-cut editing. Less nauseating than the switch from frontal shot to side shot that MTV used to be crazy about. Quick-cut edited videos really should stay under six minutes tho. The pace gets overwhelming and tiring.

  3. Hmmm. I'm torn. While I love the topic, and found the actual information to be great, the visuals were off. For a piece devoted to color, I found the choices strange–washed out, muted, and strange. It didn't serve the story–hell, it didn't serve any color! The whole world is not Instagram.

  4. no it is color, in the US and they paying for it and creating it so I think they get to say how to spell it.
    Anyway if you want to be mean here you could say the Brits and that are wrong as they added the U not the US took it away

  5. 1. You talk about the history of color trends, and you DON'T mention that it used to be pink=male, blue=female? O.o!

    2. The clips from the gif artists didn't fit. Looks like you were trying to reuse material from your previous segment; they were talking about pixelation constraints, not really about colors.

    3. Yeah, the zoom is annoying. Do you think that what you're showing us isn't interesting enough without making it constantly dance? Read some Tufte. πŸ˜‰

  6. Thanks for another awesome video. I really liked the idea of people making their own color wheels. I personally love clashing colors. And I liked the story of Depression glass a lot.

  7. I don't know if I can trust video makers with that much power. I liked that video, but how do I know if you brainwashed me to like it using a special color combination?

  8. With the fast-paced nature of their videos, the fact that they use the zoom in the interviews keeps a more constant motion which helps it feel like it never lets up. And with the amount of information that they usually try to get across in so little time, it works. The zoom may not appeal to everyone, but within the context of their style, it works perfectly, IMO.

  9. This is wonderful. I love the comments from Thomas, Leslie and Doty. Great and clear. Thank you to all involved, I love it.
    Deborah Hernandez
    Associate Adjunct Professor Fashion Institute of Technology
    Color Certificate Facilitator – Fashion Institute of Technology
    Owner – The Rug Designer's Studio INC.

  10. I watched this video by pure chance at a Swedish video blog, and almost choked on my lunch when seeing my artwork at 1:26. AWESOME!! Thanks for including my color piece in this video!

  11. Actually, yeah, the constant zooms on EVERY shot… that's totally annoying, distracting, and unwatchable. Tone the zooms down!

  12. word pronunciation change all the time, american and british say a ton of words differently, like schedule and zee or zed… the G comes from Graphics right? Which has a hard G, so why would we use a soft G??? I know that's what the originator thought but he must have been either smoking somethin or he was just trolling hard

  13. Conversely: Maybe they are the ones WE should defer to?
    Perhaps THEY are the EXPERTS?
    //
    But no, Jif. I”m right there with you.
    β€”Jacob

  14. Agree, it is actually called out in the original specs for the CompuServ's application compushow. The original author has also stated that many times.

    "The GIF (Graphics Interchange Format), pronounced "JIF", was designed by CompuServe and the official specification released in June of 1987."

  15. the G stands for graphics, graphics is not pronounced jrafics. You'd think someone trying to correct others on their pronunciation would know that.

  16. Except the creators of the gif even say it's pronounced like 'jif'. howtopronouncegif. com
    Do your research next time, okay?

  17. i don't get this. so someone would waste 4 years of time and resources to learn something totally useless in functionality and practicality such as art at college, but pretend they are more educated than a 3rd grader, so they embark to splash paint on a canvas or dance on top of bunch of butter and call it an art, and blame others for not "getting" this seemingly retarded, useless activity? pity

  18. 0:07 PHYSILOGICALLY PHYSILOGICALLY PHYSILOGICALLY PHYSILOGICALLY PHYSILOGICALLY PHYSILOGICALLY PHYSILOGICALLY PHYSILOGICALLY PHYSILOGICALLY PHYSILOGICALLY PHYSILOGICALLY PHYSILOGICALLY PHYSILOGICALLY PHYSILOGICALLY PHYSILOGICALLY PHYSILOGICALLY PHYSILOGICALLY

  19. Yes it does keep your attention, but that's because people are so ADD. It's proven that the more a child watches TV, the more likely it will develop ADD.

  20. I like pink and brown (I know brown is not really a "color.") Reminds me of cherry blossom trees or earthworms. πŸ™‚

  21. I think the way words are pronounced is a convention. If all of us decide to pronounce it gif instead of jif, then there's nothing to stop us from doing that.

  22. PBS to the rescue, once again. This is an excellent resource for introductory color for my Design students – covering both fundamentals and more complex ideas. Thanks!

  23. Can we all just agree that people can pronounce it any way they feel like because we all know what we're talking about?

  24. What's the name of the song from 6:20 to 7:00? None of the music listed names the title of the song and it sounds really epic.

  25. i cant even concentrate on what they talk about because of all those spacy figures and pictures. its like you have to look at 50 different thing in 1 minute and listen to people talk and listening to horrible background music.

  26. My favorite speaker is Leslie Harrington. She really helped me understand what color psychology is and how to distinguish between different types of color associations. Very cool! Also, I️ have now used her as a source in two of my college essays on the effects of color on humans and human function. THANK YOU LESLIE AND PBS!

  27. please tell me what physologically is??? @ 0:08 lol it's physiologically and psychologically. And no… it does not affect you physiologically. Color cannot make you sick or treat cancer. Color is interpreted through your senses, which only affects you psychologically.

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