Top 5 Biggest Rebranding Mistakes

Top 5 Biggest Rebranding Mistakes


– Every brand is going to
in their history experience at least one, if not multiple re-brands. But there are five things that I have actually seen routinely come up. (upbeat music) They’ve been pigeonholed
into a certain category or a certain perceived value. That’s all that they actually offer. Okay, that’s number one. Number two is there’s a misconception on what they actually offer. What they actually sell. Right. People have an idea,
like, well they sell this, so they do that, the whatever. And it’s wrong. Number three is this. Is that there are old,
outdated impressions that customers have of your brand. How do you overcome that? That’s a big one. And number four is not knowing
what you want to convey and not really, clearly, newly saying who is our audience? Number five is doing the things
that we’ve been doing all along just because that’s
the way we’ve been doing it. Usually, a company is challenged with dealing with two or more of those. Not just one. Use those five points to
actually make sure you do not miss vital things
in your re-brand evolution. (upbeat music) (bright music)

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2 Replies to “Top 5 Biggest Rebranding Mistakes”

  1. Perfectly Stated and Explained, and all done within One Minute!!! You are the "Brand Master Champion" of all marketing and branding Mentors! Keep creating your Awesomely Impressive Fun & Applicable training and inspiring, that helps keep those of us out here on the front line trenches and battlefields winning the daily war of Marketing & Sales!

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