What Is Anchor Text? Why Is Anchor Text Important For SEO? Definition | Explained

What the heck is anchor text? And why is anchor
text important? That’s what we’ll answer in today’s video. Hi, I’m Dillon with Social Media Top Team. We help business owners grow their business
to the next level by leveraging social media, email and high performance marketing strategies. Okay, let’s take a look at what exactly
anchor text is. Here’s a good anchor text definition. Anchor
text refers to the visible, clickable text in a hyperlink. They are the words that turn
your mouse cursor into a finger-pointing hand. In modern browsers, it is often blue and underlined. For example, in this sentence, “Our online
video marketing strategy works great for getting you new customers” online video marketing
is the anchor text for the link. Here you see the code.
online video marketing
Let’s take a look at this. Now, the anchor text once again,
is online video marketing, what happens is when someone clicks on the anchor text, it
takes them to this link: socialmediatopteam.com/Online-Video-Marketing. So, you don’t actually see the link, all you
actually see is the anchor text because the link is anchored to the anchor text. That’s
why they call it “anchored text” Ok, let’s learn about anchor text’s importance
to your SEO. Search engines use this text to help determine
the topic or subject matter of the linked-to website. In this example, the link tells the
search engines that when people search for “online video marketing”, that we think that
socialmediatopteam.com is a relevant site for the term “online video marketing”. If
many other sites think that socialmediatopteam.com’s page is relevant for this keyphrase and they
link to it in the same way, then top team’s page can rank well in the search engines for
that keyphrase. Now, something important to know: A very important ‘off page’ factor to
get high rankings in the search engines, is having anchor text like this, from relevant
sites pointing to the specific page in your website that’s been optimized for this keyword
in the anchor text. Yet we’ll cover how to do this, in depth, in our next video. Enjoy this video? Then share it with your
network by clicking on the social icons below! Also, make sure you subscribe to our channel
so you don’t miss out…on our WEEKLY videos. And if you’d like to learn more about our
online video marketing strategies for small business, go to www.socialmediatopteam.com
or simply click on the link below this video. I’m Dillon with Social Media Top Team. Don’t
miss our next video when we cover ‘How to use anchor text to get Page 1 rankings in
Google’. See you next video!

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